Audit checks
Every audit runs the same five checks against your live pages and returns the raw findings — the actual lines from your robots.txt, the schema types present and missing. Each check has its own page: the question it answers, what a failure looks like, and how much work the fix really is.
All five checks, in order
Blocking GPTBot keeps you out of training, not out of ChatGPT search. Which robots.txt lines actually decide whether an assistant can cite you.
Whether schema.org markup tells an assistant what the company actually sells, or leaves it guessing from prose.
Whether any page states a real question and answers it in the next sentence, instead of burying the answer three scrolls down.
Whether the site tells AI crawlers what it is and which pages matter. Free to publish, unconfirmed as a standard.
Meta description, H1, and whether someone who has never heard the brand name has anywhere to land.
They are ordered deliberately. The first two decide whether an assistant can read and identify you at all; the next two decide whether it has anything quotable to work with; the last one is the plain SEO floor that everything else stands on. Failing check 01 makes the other four irrelevant — which is why it is first.
Related reading
A directory of 25 AI crawler user-agents: what each one does, and whether it follows robots.txt.
A five-minute manual test you can run before, or instead of, the full audit.
A glossary of the acronyms — who coined each one and when — plus which half of the price premium is a rename.
The category explainer: where the two disciplines overlap, where they diverge, and the most expensive way to confuse one for the other.
Send the domain. You’ll get the findings back either way.
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