Who runs Rankavex
I have worked in online content and search since 2003 — two years of it inside a SaaS product, six inside one of Brazil’s largest media groups, seven building the crawlers that make the rest of it possible. Rankavex is what happens when those three stop being separate jobs.
For two years I did SEO and content for Venngage, a SaaS product, in English, Portuguese and Spanish. It is the same work the companies I audit are doing right now, only from the inside: publishing on a schedule, watching what search does with it, arguing about which pages deserve the effort. It is also why a Rankavex audit reads like something written by someone who has had to fix these things on a real editorial calendar, rather than describe them from outside one.
Grupo Bandeirantes runs open television, radio and news portals across Brazil. I led the online content operation of its Rio Grande do Sul news portal: high-traffic publishing on a newsroom clock, not agency work. Search was the difference between a story being read and a story disappearing the same day it went up. That is where the instinct for what actually moves traffic came from, at a volume no client site will ever reach.
Seven years building automated systems in Visual Basic that pulled, parsed and republished regulatory content from government agency sites. It is the least obvious line on this page and the one that explains the rest: Rankavex runs its own crawler because I have been writing them since before content marketing had a name.
What I work on now
Where to find me
Based in Porto Alegre, Brazil. Working with companies anywhere.
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